Hello, my name is
Vigneshraja
B2B Demand Generation & Technical SEO Specialist
I help B2B marketing teams fix the gap between traffic and revenue — combining technical SEO, omnichannel campaign execution, and clean lead routing so your sales team spends time on leads that actually close.
APPROACH & PHILOSOPHY
Marketing isn't a guess work; it's a scientific process of rapid experimentation.
I connect the parts of B2B marketing that usually operate in silos — SEO, paid campaigns, and lead routing — into one system where quality compounds at every stage, from first click to sales-qualified lead.
Data-Led Targeting
Intent data and ICP alignment (via Bombora) directly informed campaign targeting, improving lead quality by 20%.
Full-Funnel Execution
From SEO architecture to Marketo lead routing, every stage is owned end-to-end — not handed off between disconnected teams.
Reliable Delivery
A 98% on-time delivery rate across 50+ live campaigns, even with multiple media partners and shifting timelines.
What I do
B2B Demand Generation
Omnichannel campaign setup, QA, launch, pacing, and reporting across platforms like Integrate's Demand Acceleration Platform and Marketo. Tag: Full Campaign Lifecycle
Technical SEO
Keyword theming, internal linking, meta optimization, site speed, and clean URL architecture that compound organic visibility over time. Tag: Organic Growth Engine
Lead Validation & Routing
Deduplication, ICP alignment, and Marketo-based routing that ensures leads reaching sales are actually sales-ready. Tag: Pipeline Quality
ABM & Intent Data Strategy
Target account list (TAL) analysis and Bombora intent data integration to sharpen targeting and lift lead quality. Tag: Account-Based Precision
Local & Multi-Location SEO
Google My Business optimization and local SEO management across multi-branch operations — proven across 26 branches. Tag: Local Visibility at Scale
Skills
Track Record
Sep 2025 - Present
Bounteous Accolite
Marketing Technology Analyst
Ran omnichannel B2B campaigns end-to-end (setup → QA → launch → reporting) with Marketo-based lead routing. Partnered with Sales and Client Success to sharpen ICP targeting and lift lead quality using intent data. Delivered pacing and TAL insights that kept campaigns on-time and contributed to SEO-driven visibility gains.
Feb 2025 – Aug 2025
Integrate Marketing Technologies India
Campaign Specialist
Executed 50+ omnichannel B2B campaigns end-to-end on Integrate's Demand Acceleration Platform, with clean lead validation and Marketo routing. Integrated Bombora intent data to lift lead quality by 20% and drove a 30% increase in average leads per account — all at a 98% on-time delivery rate. Also contributed to SEO landing pages that improved visibility and CTR.
Feb 2022 – Aug 2024
AECC – Digital Innovation Hub
SEO Specialist
Restructured keyword strategy and technical SEO — improving CTR by 15%, cutting load times by 20% and bounce rate by 10%. Grew organic traffic from 15K to 45K and conversions from 800 to 1,300 through content and UX improvements. Scaled Local SEO across 26 branches and reduced paid media CPC through refined keyword targeting.
Proven Record
Bounteous Accolite — Cross-Functional Campaign Alignment
Aligned campaign execution with Sales and Client Success teams to optimize TAL delivery, improve compliance, and boost lead quality using intent data.
Integrate Marketing Technologies — Demand-Gen Execution at Scale
Executed 50+ omnichannel B2B campaigns end-to-end, integrated Bombora intent data, and optimized lead validation and routing into Marketo.
AECC Global — Site Performance & UX
Reduced site load times and improved information architecture to cut friction across the conversion funnel.
AECC Global — Technical SEO Overhaul
Restructured keyword themes, improved internal linking and meta tags, and optimized site speed and URL architecture across 26 branches.